Toronto, Ontario

We love Erin's style because it's pretty and polished.
"I believe in the adage 'dress for the job/client you want.' I’m not someone to follow trends to the letter, instead I prefer to buy items that last for years."

Taking Her 20’s by Storm
When you first meet Erin Bury, her list of career accomplishments seems impossibly long for someone so young. At 29 years old, she is the head of a boutique digital marketing agency in Toronto and a start up journalist, placing stories in some of the most influential media in the world. She’s interviewed the likes of award winning author and marketing guru Seth Godin and Apple Co-Founder Steve Wozniak; she’s been named to Marketing Magazine’s list of the Top 30 Under 30; she’s even had an Oprah moment: Oprah retweeted her – twice.

The Secret to Erin's success... EB - I attribute all of my professional success thus far to taking risks and joining the start up world. I left a solid, promising job at a PR agency at the height of the recession in 2008 to go work at a two-person start up. Some of my friends told me not to make the jump, that startups are risky and you never know what will happen. If I had listened to them, I wouldn’t have been given any of the opportunities I had in the following years. Working at a startup, exposed me to so many roles – I was the PR person, the social media manager, the event planner and sometimes, the janitor. It pushed me out of my comfort zone and gave me the opportunity to meet and interview amazing entrepreneurs and attend start up conferences around the world and learn what it takes to build a brand from the ground up.

A Student of Startups... EB - One thing I learned from being part of a small startup for several years, is that being an entrepreneur is an all-consuming profession. You’re devoted to the business 24/7 and sometimes it can be hard to prioritize other things. I also learned that it’s lonely. While our founder shared some of the struggles of growing the company with us, a lot of them she kept to herself. I definitely want to start my own company at some point, I just need to be ready for the always-be-hustling nature of entrepreneurship…and I need a good idea.

Success is... EB - Success to me is being happy, challenged and having the ability to do the things you love outside of work. It doesn’t matter what you do for a living if you don’t enjoy it, so loving my job is priority #1. Part of being happy to me is being challenged – complacency is my enemy. If I’m not learning something new, then to me it’s not worth it.

"I like to invest in key wardrobe pieces such as coats, shoes and handbags and build out other items from less expensive stores."